The importance of building a strong candidate pipeline for future hiring

While hiring for many companies has slowed during the pandemic it is still important to build a strong talent pipeline to ensure the success of future hires for your organization. The relationships built and fostered today will be the employees you hire in the future. 

Now is a great time to improve and develop a powerful recruitment strategy through employee branding by utilizing digital media. Good talent always has options and when the market starts to emerge you want to be top of mind. 

For example, consider staying connected to your talent pipeline by developing a strategy to stay in touch with potential hires and build a referral pipeline through email campaigns, digital newsletters, LinkedIn, Facebook, Twitter and Instagram. 

This not only keeps your organization and brand top of mind to a candidate but also gives them the opportunity to learn more about your company and culture through your messaging.